Mobile applications become more popular day by day. Over the last year the usage of mobile apps reached 115%. According to the research people use mostly messengers, social network applications and photo/video sharing applications.
We analyzed applications made for iOS and Android mobile platforms and get curios results:
- Google Play took the lead over the Appstore in downloads
- The revenue of Android developers twice less than iOS developers
Where mobile OS should be targeted in the near future?
Specialists say that the countries like Russia, China, Brazil and India will increase the revenues this year. Such a statement bases upon the growth of downloads in these countries, the number has reached 1.8 points now, which defines he direction in some way.
What OS users expect?
It won`t be a great surprise but what users want is GAMES, besides it`s the most profitable OS. Mobile games have three times exceeded the gaming console income. If compared with other applications, users spend time for games more than on all others.
Successful Sales Criteria
Analyzing the application sales rate, I can say that the most popular applications are those that use Freemium monetization system. This service model allows using basic application features free and then you can expand the features list by purchasing a Premium account.
Photo and video sharing applications take the next point in popularity list, especially if they are integrated with the social networks, like Facebook and messengers. And due to the revenue increase from music sales, music applications also rapidly gain the popularity.
Moreover, people today more often prefer mobile payments making mobile banking applications of high demand.
As long as popularity of mobile applications increases every day the cost of failure is high, thus quality assurance in mobile industry keeps its importance.
The first stage of testing process – requirements testing – is often of great demand. What makes this step so essential?
Requirements` testing begins before the development process. On this very stage testers analyze the navigation scheme, screen layout and customer requirements. In most cases QA engineers can detect most of the contradictions and requirements incompleteness on this step. Among those can be absence of secondary screen layout, presence of non-used buttons. As long as all malfunctions are removed QA engineers start writing test scenarios, while the requirements directed to the developers team. Due to the requirements testing process the customer can decrease delay time during the application development process.
When Android applications are tested, engineers often apply monkey-tests. The application should respond correctly to accidental or unexpected occasions. Extremely often mobile devices get useless information (for example, when the buttons get tapped on the unblocked devices), thus the device should correctly process the information.
Still, this is only the analysis the time shows what will really happen.