A Logo (brand) is the embodiment of a company, that’s why it’s main goal is to be recognized by the consumer, so it’s not very profitable to redesign the logo often. Don’t forget that a logo is a reflection of an organization, it should be unique, but also plan and stable.

Here are some features a designer should pay attention to:

• Using few colors brings good results (it’s also important how a logo looks when printed out)
• Vector graphics prevent the loss of fidelity (using complex photography images at the same time reduces logo recognition)
• Don’t use images of faces of living people
• Beware of design or trademark infringements
• Avoid culturally sensitive imagery (icons, flags, etc.)