“Driving business success” series of interviews, Episode 1 with Deepak Chinnam. Just watch it!
How to drive business success with software quality strategies? Good point. To share with you the insights in QA, we conducted a series of interviews with top management across media and entertainment, consulting, and eHealth in joint partnership with the BTN. We are so pleased to share Episode 1 with Deepak Chinnam, Head of cross-platform services at WPP and former Director at BT Group.
What’s in there? Deepak answers two major questions:
1. What is software quality for different companies?
In Deepak’s point of view, the meaning of app quality varies and depends on the company mindset. Some perceive quality as the user interaction with the IT solution and the experience they receive, but what about others?
2. Do narrow-focused QA specialists make the programs more effective than cross-functional ones and why?
Deepak conventionally divides QA professionals into two groups: what-people and how-people. But which team members to choose and what factors to rely on to reach the desired goals?
You are welcome to watch Episode 1 to get the answers to these questions and apply that to your business strategies.
The next 5 episodes are coming out very soon, so stay tuned!
In case you have questions about software quality and QA, feel free to contact a1qa’s experts.