6 top reasons why business should invest in software quality
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6 top reasons why business should invest in software quality

We congratulate you on the World Quality Day with the article by Alina Karachun, Account director at a1qa, having 10+ years of QA expertise. Delve into it to explore the reasons why businesses should prioritize software quality.
9 November 2023
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To mark World Quality Day, celebrated every second Thursday in November, let’s embark on a journey to into 6 reasons why businesses should take exceptional care of software quality.

So, without further ado!

Why companies shouldn’t neglect the quality of it products

Reason #1. Enhanced brand reputation

Consider this example: a company has released an eCommerce solution that frequently goes down during pre-holiday season sales due to the influx of shoppers, resulting in cart abandonment and lost transactions. Unhappy buyers do not bring any profit and leave negative reviews that instantly go viral and influence the opinions of potential clients.

Let’s also take a look at another case. Users flock to a streaming platform in anticipation of an enjoyable and uninterrupted viewing journey, but encounter persistent navigation glitches, buffering issues, and video freezing mid-playback. Results? Reputational harm, requiring the company to invest in significant software quality improvements.

To prevent such situations, I always suggest businesses incorporating QA processes from the initial SDLC stages. They identify errors earlier and so release high-end applications, providing positive and reliable customer experiences.

A solid reputation allows an organization to stand out among its competitors and create a favorable brand image. Moreover, satisfied clients are more likely to make repeat purchases, driving business revenue.

Reason #2. Reduced post-release expenditure

Identifying and eliminating defects at the development phase is much cheaper than addressing them after post-launch. If a buggy product gets into the hands of end users, it may involve costly emergency fixes. For example, a critical vulnerability discovered after going live may require immediate action, incurring unforeseen patching and incident response expenses.

If the fault appears in a financial application, the system may charge incorrect fees. This may result in compensation claims or even worse, regulatory fines.

In addition, relying on quality control allows businesses to prevent extra expenses for rework, like expensive architectural changes of the software.

Reason #3. Improved customer retention and satisfaction

QA plays a pivotal role in revealing and rectifying app bugs before they reach the end user. Thus, businesses ensure a seamless and trouble-free experience for clients while meeting or even exceeding their expectations. Later, satisfied customers become loyal brand advocates, recommending the organization’s IT products to others and contributing to business growth.

6-top-reasons-why-business-should-invest-in-software-quality

#4. Reinforced cybersecurity

In an era marked by the growing complexity of digital threats, companies can’t afford to overlook the paramount importance of software cybersecurity. A data breach or a privacy incident can erode confidence and tarnish the company’s reputation.

With QA at the core of their business strategies, they:

  • Uncover security concerns
  • Ensure high protection of confidential data (end-user information, financial records, addresses, e-mails) and prevent its compromise
  • Strengthen relationships with customers, boost their trust, and reduce churn rates
  • Avoid disruption of business operations, downtime, and revenue loss
  • Adhere to industry regulations, remain compliant, and avert costly legal consequences.

Reason #5. Accelerated software delivery

High-quality software is a catalyst for speeding up time-to-market due to streamlining development processes and minimizing delays associated with bug fixes and rework.

It allows businesses to respond to market demands more efficiently, ultimately enabling them to capture opportunities faster.

Reason #6. Simplified development processes and facilitated introduction of new features

When quality is a central focus, software architecture and design are typically more robust and flexible. This means that the existing codebase is less likely to present conflicts while companies smoothly integrate new features into IT solutions.

Moreover, rigorous QA practices help identify and resolve potential bugs in novel functionality during the SDLC phase, reducing the risk of post-launch problems. This approach negates costly rework and user dissatisfaction as well as minimizes disruptions.

Who can help you reach software quality excellence

While many businesses have in-house QA teams, 92% of G2000 companies opt for IT outsourcing. They get no more than:

  1. Domain-specific expertise. External specialists possess extensive QA and technical knowledge and a deep understanding of the latest QA methodologies, helping set up efficient QA workflows and enhance software quality.
  2. Cost reduction. Businesses avoid expenses associated with hiring, educating, and maintaining an internal QA team, such as salaries, equipment, and infrastructure.
  3. Focus on core competences. By entrusting the QA function to third-party experts, companies allocate their resources, time, and talent toward their main activities, such as software development or customer engagement. They enhance productivity and excel in their key areas of expertise, ultimately driving growth.
  4. Scalability and flexibility. As business requirements change, QA outsourcing can easily adapt to accommodate evolving needs. It provides flexibility, allowing businesses to scale their testing efforts up or down as needed.

Summing up

The six reasons we’ve explored with you in this article underscore the profound impact of IT product’s quality on businesses and their ability to thrive in a competitive landscape. I hope this article was useful for you.

If you need professional support to release high-end applications and attain the desired business goals, contact a1qa’s team.

On a final note, I would like to extend my sincere congratulations to the global IT community on the World Quality Day!

Thank you for your tireless work and diligence in ensuring that software products meet the highest quality standards and help businesses grow.

6 top reasons why business should invest in software quality

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